Skip to content
SkySag
[ Case Studies ]

Real Businesses.
Real Numbers.

Six service businesses that were stuck missing leads, losing clients, or dependent on referrals. Here's exactly what we built and what happened.

HealthcareLegalHome ServicesMedical AestheticsReal EstateFitness
[ 01 ]

Healthcare · AI Receptionist · Lead Gen

BrightSmile Dental

From 60% missed calls to fully booked in 90 days

Multi-location dental practice · Austin, TX

AI ReceptionistLead GenerationCRM Setup
0%
Missed calls after hours
28
New patients per month (up from 11)
94%
Appointment show rate
$18.4k
Additional monthly revenue

The Problem

Dr. Lisa Chen runs three dental clinics in Austin. Before SkySag, her front desk team was overwhelmed. Calls came in during appointments, during lunch, and after hours and nobody was picking up. Industry data says the average dental practice misses 35% of calls. BrightSmile was missing 60%. Every missed call was a potential new patient worth $800$4,000 in lifetime value. Dr. Chen knew the problem. She'd tried hiring a second receptionist, but that added $3,200/month in salary for coverage that still had gaps. The second problem was lead follow-up. When someone did fill out the contact form on her website, nobody followed up until the next morning at the earliest. By then, they'd already booked somewhere else.

What We Built

  • AI Receptionist deployed on all 3 clinic lines answers every call 24/7, qualifies the caller, and books directly into their existing scheduling software
  • Custom call scripts written for each clinic location with specific service menus, pricing objections, and insurance FAQs
  • Instant SMS + email confirmation sent to every new patient the moment they book
  • Lead capture form on the website connected to a 60-second AI follow-up sequence via SMS
  • CRM pipeline built to track every lead from first contact through to booked appointment
  • Monthly reporting dashboard showing call volume, conversion rate, and revenue attributed to AI

"We were losing patients every single day and didn't even know it. The AI picks up every call, books the appointment, and sends the confirmation before I've even finished with my current patient. I wish I'd done this three years ago."

Dr. Lisa Chen, Owner · BrightSmile Dental
Live in 6 days · Results visible in week 3
[ 03 ]

Home Services · Automation · Local Ads

ProFlow HVAC

85% technician utilisation year-round not just summer

HVAC installation & service · Phoenix, AZ

Local Performance AdsAI AutomationCRM Setup
47
Jobs booked per week (up from 22)
60s
Average lead response time
85%
Technician utilisation rate year-round
$31k
Average weekly revenue (up from $14k)

The Problem

Tony Reyes built ProFlow from a one-van operation to a 6-technician team in five years. His summers were insane more jobs than he could handle, technicians working 10-hour days. Then November would hit and he'd be paying 6 salaries with half the work. The referral and repeat business wasn't enough to smooth out the seasonality. Tony had tried Local Services Ads on his own and gotten leads but the leads came in during jobs, nobody called them back for hours, and by then they'd moved on to someone else. He also had no system for maintenance contract renewals. Every year, hundreds of past customers needed their annual service and Tony had no automated way to reach out. That was money he was leaving on the table every single month.

What We Built

  • Google Local Services Ads and Google Search set up and managed for emergency, installation, and maintenance keywords
  • AI response system that calls or texts every new lead within 60 seconds day or night, weekend or public holiday
  • Automated dispatch notifications that route jobs to the nearest available technician with customer details included
  • Annual maintenance renewal sequences that run automatically email + SMS sent 30 days before each customer's service anniversary
  • CRM pipeline tracking every job from first call to completion to review request
  • Review request automation sent 24 hours after every completed job

"The seasonality problem is basically solved. We're busy in January now. The AI response system means we never lose a lead to a competitor again if someone needs HVAC at 2am we're calling them back before the next guy even sees the notification."

Tony Reyes, Owner · ProFlow HVAC
Live in 7 days · Revenue impact visible in week 2
[ 04 ]

Medical Aesthetics · CRM · Automation

Revive Aesthetics

Rebooking rate jumped from 41% to 94% in 60 days

Med spa & aesthetics clinic · Miami, FL

CRM & Revenue OpsAI ChatbotWorkflow Automation
94%
Rebooking rate (up from 41%)
$12,840
Average monthly revenue (up from $7,200)
3.2 hrs
Average lead-to-booking time
-68%
Reduction in ad spend needed for same revenue

The Problem

Nina Sharma's med spa in Miami had everything going for it premium location, excellent practitioners, glowing reviews. The problem was that clients came in once and disappeared. Nina was spending $4,000/month on Instagram ads to bring in new clients. But she had no follow-up system. After a Botox appointment, nothing happened. No check-in, no rebooking prompt, no nurture. The average client came in once, had a great experience, and didn't come back until they randomly thought of it six months later if they came back at all. The math was brutal: acquiring a new aesthetic client costs $120180. A loyal client who rebooks every 3 months is worth $2,400/year. Nina was churning $2,400 clients and paying $150 to replace them. She didn't have a marketing problem. She had a retention problem.

What We Built

  • Post-treatment nurture sequences triggered the moment a client checks out personalised by treatment type and tailored follow-up timing
  • Rebooking prompts sent via SMS at clinically appropriate intervals (e.g., Botox clients get a 10-week nudge, filler clients at 6 months)
  • AI chatbot on the website trained on every treatment with pricing, FAQs, and before/after guidance books consultations 24/7
  • Birthday and anniversary sequences that send personalised offers to long-term clients
  • Review request automation sent 48 hours post-treatment to clients who had 5-star worthy experiences
  • Lapsed client win-back sequence for anyone who hasn't visited in 90+ days

"I was throwing money at ads when the real problem was that I wasn't keeping the clients I already had. The automated sequences feel personal clients actually respond to them. My rebooking rate is something I'm genuinely proud of now."

Nina Sharma, Founder · Revive Aesthetics
Live in 5 days · Rebooking improvement visible in week 3
[ 05 ]

Real Estate · Performance Ads · Lead Scoring

Pinnacle Realty

$4.2M in active pipeline from ads they control

Residential real estate agency · Austin, TX

Performance AdvertisingAI Lead ScoringCRM & Revenue Ops
$4.2M
Active pipeline value
$76
Cost per qualified lead (Zillow was $340)
28
Active buyer leads at any time
5.8×
Return on ad spend

The Problem

Rachel Torres ran a successful real estate team in Austin 8 agents, strong reputation, solid referral base. But she was paying Zillow and Realtor.com $4,500/month for leads she had no control over. The lead quality was inconsistent, the contact information was shared with competing agents, and the cost per actual closing was astronomically high. She wanted her own lead pipeline. She tried Facebook ads herself boosted some posts, got some enquiries, but nothing stuck. The leads were cold, the follow-up was manual, and her agents spent hours chasing people who weren't ready to buy for 8 months. The deeper problem: there was no lead scoring system. Every enquiry whether it was a casual browser or a serious buyer with pre-approval got the same treatment. Serious buyers weren't getting fast enough responses. Window shoppers were eating agent time.

What We Built

  • Meta and Google Search campaigns targeting buyer and seller intent keywords in Austin ZIP codes with highest transaction volume
  • Custom landing pages for buyers and sellers with neighbourhood-specific content and market data
  • AI lead scoring system that qualifies every enquiry on timeline, budget, pre-approval status, and motivation before any agent time is spent
  • Automated nurture sequences that match the lead's readiness: hot leads get immediate agent connection, warm leads get market update content, cold leads get a 12-month drip
  • CRM pipeline built around the real estate sales cycle with automated task creation at each stage
  • Retargeting campaigns for website visitors who showed high-intent behaviour but didn't convert

"We cancelled our Zillow subscription after month two. The quality of leads we're generating ourselves is dramatically better and we own the whole relationship from day one. $76 for a qualified buyer lead versus $340 from Zillow the maths aren't complicated."

Rachel Torres, Team Lead · Pinnacle Realty
Live in 8 days · First qualified leads in week 2
[ 06 ]

Fitness · Retention Automation · CRM

District Gym

Cut churn from 22% to 8%. Grew MRR 34% in 6 months.

Performance gym & CrossFit affiliate · Chicago, IL

Workflow AutomationCRM & Revenue OpsPerformance Advertising
8%
Quarterly churn (down from 22%)
67%
Trial-to-member conversion (up from 34%)
+34%
MRR growth in 6 months
312
Active members (up from 218)

The Problem

Coach Dan Park built District Gym into the highest-rated performance gym in his area of Chicago. 340 members. Incredible community. Great coaching. But Dan had a leak. Every quarter, 22% of members churned. Some left because they moved. But most left because they simply... drifted. They missed a few classes, felt guilty, stopped coming, and quietly cancelled. Dan had no system to catch them before they were gone. He also had no way to convert trial members into paid memberships efficiently. Trial members would come for their free week, love it, and then Dan's team would follow up once by text and then move on. The conversion rate was 34%. He knew it should be higher. The final problem: Dan was spending zero on paid acquisition because he didn't trust that he could handle more members without fixing the churn first. He was right to think that but it meant the gym had plateaued.

What We Built

  • Churn prediction system that flags members who haven't visited in 10+ days and automatically triggers a personalised re-engagement sequence
  • Trial member nurture sequence: 7-day automated journey with coaching tips, community highlights, and a time-limited membership offer on day 5
  • Automated class reminder system that reduces no-shows and keeps attendance habits strong
  • Membership renewal sequences that start 30 days before expiry with early renewal incentives
  • Win-back campaign for members who have already cancelled sent at 30, 60, and 90 days post-cancellation
  • Google and Meta ads launched once churn was under control targeting fitness-interested audiences in the gym's catchment area

"The churn system alone paid for everything in month one. We're catching members before they leave instead of finding out they cancelled when their direct debit stops. The trial conversion improvement was a complete surprise we went from signing 1 in 3 to 2 in 3 just by having a proper follow-up sequence."

Coach Dan Park, Owner · District Gym
Live in 5 days · Churn improvement visible in week 4

Your business could be case study #7.

25-minute call. We map your situation, identify exactly what's costing you leads, and show you what we'd build.

Book a Free Strategy CallSee Our Services